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Boston's BuyWithMe Acquires Cambridge's Edhance - Will Hire 40

BuyWithMeLove them or hate them, anyone with internet access has likely heard of online discount sites Groupon and LivingSocial. While details vary slightly between the sites, the concept is simple: search the page for a chance to buy everything from restaurant gift cards at half price to a resume critique at 60% off. 

Co-headquartered in Boston and New York, BuyWithMe, a comparable online discount company, knows there is plenty of room for expansion in the booming online discount market. Recently, Jim Crowley, BuyWithMe’s CEO, released that the company will be hiring 40 employees in the Greater Boston area by the end of the year, to fill openings at its Boston facility.

Right now BuyWithMe ranks third in size out of home searchCandidatesonline daily deal websites. According to CEO Crowley, what sets BuyWithMe apart from its larger competitors is its “heightened merchant-centric” attitude. BuyWithMe prides itself on forming partnerships with merchants to create deals that work for them, rather than just telling them the terms of being listed on the site.

BuyWithMe decided to launch its latest search for Boston’s top talent as part of a goal to expand its reach from 15 to 20+ cities by 2012.  The company has already grown substantially recently via acquisitions of smaller online deal sites, such as California’s LocalTwist and Chicago’s DealADayOnline.

Just the other day, BuyWithMe announced its acquisition of Cambridge’s Edhance “a card-linked loyalty provider.” Now BuyWithMe members will be able to automatically redeem discounts when they use their credit cards at participating merchant locations, rather than having to print vouchers. This new software solution grouponwill also provide merchants easy access to return on investment (ROI) information.

If you’re ready to put down your scissors and sales circulars and take advantage of a high-tech way to save on a night out in Boston, BuyWithMe is worth a look. Even if the service doesn’t appeal to you personally, though, it’s great to hear that BuyWithMe is growing its Boston presence and will soon be recruiting new people to fuel its local expansion.

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Tags: boston, online, Cambridge, Hiring, Acquisition, BuyWithMe, coupons, Edhance, Groupon